Here are my top five reasons hypothesizing why McCain lost. I phrase it this way for a reason: Obama ran a good campaign, but not a great one. This was not an instance of the underdog coming from behind with brilliant political maneuvering; rather, McCain made serious miscalculations, while Obama stayed on point. So here are the five top blunders, in no particular order:
1) McCain sounded like a Democrat. There is nothing wrong with sounding like a Democrat... if you are a Democrat. But McCain did not establish himself as a conservative. Given the choice of voting for a Democrat or a democrat, voters will choose the Democrat.
2) McCain chose a vice president who did not add to his campaign. Palin could have been a decent choice if the central issues were social (abortion, gay marriage, etc.). But the central issue was the economy, and Palin did not demonstrate expertise in that area. Her selection also took the focus off of McCain. Although the election is supposed to be about the Presidential nominees, it became a race between Obama and Palin.
3) McCain stuck to his principles. When Obama turned down public money, McCain should have as well. Obama's ability to outspend McCain weakened McCain's campaign drastically. McCain seemed to be gaining momentum during the few weeks when he was putting out clever television and internet ads every few days, but that level of self-promotion is expensive and it quickly petered out. Although McCain's intent was to demonstrate integrity, the message was lost and the lack of money hurt the campaign.
4) McCain did not stick to his principles. McCain constantly beat the drum of "getting rid of pork, getting rid of earmarks." Yet, when the $700B bailout bill came up, he was against the first version. It was only the much lengthier version, which included billions of dollars of pork, that McCain agreed to sign. Had he stood his ground, he would have differentiated himself from Obama while demonstrating leadership qualities.
5) McCain did not approach the people. McCain does not have Obama's oratory qualities. McCain is older and appears physically uncomfortable in front of a camera. It is irelevant whether this is due to natural ability or his years of torture as a P.O.W. The burden was on McCain to show his personality to the public, and he did not do so. His concession speech was probably his most sincere and compelling presentation to the American public.